Kara

The PAN-PAN

Kara recognised that their outdated brand was holding them back. It limited their ability to connect with stakeholders, attract funding, and be recognised as a trusted leader in the family violence sector. The signals were clear: a growing number of clients, expanding services, and deeper sector engagement all demanded a stronger, more strategic brand presence.

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Project impact

As part of Kara’s rebranding initiative, I led the rebranding initiative that delivered a new name, brand identity, and comprehensive design package. The result not only elevated Kara’s professional presence but also equipped them with the tools to self-manage the brand confidently and consistently.

The refreshed identity reinforces Kara’s expertise, leading to increased referrals from sector partners and greater trust from donors. It has also strengthened Kara’s standing in the community, driving higher engagement, broader awareness, and stronger advocacy for people impacted by family violence.