Kara

The PAN-PAN

Kara recognised that their outdated brand was limiting their ability to connect with stakeholders, attract funding, and be seen as a leading, trusted specialist in the family violence sector. The signals were clear — growing number of clients, evolving services and increased sector engagement demanded a stronger, more strategic brand presence.

Project impact

As part of Kara’s  rebranding initiative, I led the successful development of a new name, brand identity, and comprehensive design package that not only elevated their professional presence but also empowered them with the tools to independently manage the brand indepe ndently while maintaining a strong, cohesive presence.

The newly crafted clear and professional identity reinforces Kara’s expertise, resulting in increased referrals from sector partners and greater trust from donors.

It has strengthened Kara’s positioning within the community, driving greater engagement, awareness, and advocacy for those impacted by family violence.

‍