PAN-PAN is my consulting practice — a nod to both my surname, Panettieri, and the international ‘pan-pan’ signal, used to call for calm, responsive help in urgent (but not yet critical) situations. That’s the role I often play: a trusted design partner who sees things early and responds with care, creativity and strategic clarity.

Whether it’s a report, a campaign or a space, every project is an opportunity to connect people - to story, place and each other - through design that’s thoughtful, human and quietly powerful. I bring calm, clarity and care to every brief. With decades of creative experience (and a bit of good humour), I help make sense of the complex stuff and bring ideas to life - clearly, purposefully and without the jargon. The process is collaborative, grounded and, yes, even enjoyable.
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HOW I WORK
With agencies – Consulting or  blending seamlessly into teams
‍With other designers – Forming purpose-built creative collaborations
‍With clients directly – Leading and curating full projects through PAN-PAN