PAN-PAN is a call for calm action - and that’s how I design. I tune into early signals and respond with clarity, care and creativity.

I’m Angela Panettieri, founder of PAN-PAN — a graphic designer, creative collaborator and calm presence in complex or shifting moments.

I work with organisations navigating change, uncertainty and opportunity, bringing design that’s not just visual, but purposeful.

The PAN-PAN approach is grounded in deep listening, intuitive thinking and practical solutions - the kind that meet real needs before they become urgent. From brand strategies that clarify purpose to visual systems that work across cultures and platforms, I design with empathy and intent to reveal insight, support decisions and create lasting impact.

SERVICES

Why PAN-PAN?

PAN-PAN is my consulting practice — a nod to both my surname, Panettieri, and the international ‘pan-pan’ signal, used to call for calm, responsive help in urgent (but not yet critical) situations. That’s the role I often play: a trusted design partner who sees things early and responds with care, creativity and strategic clarity.

Whether it’s a report, a campaign or a space, every project is an opportunity to connect people - to story, place and each other - through design that’s thoughtful, human and quietly powerful. I bring calm, clarity and care to every brief. With decades of creative experience (and a bit of good humour), I help make sense of the complex stuff and bring ideas to life - clearly, purposefully and without the jargon. The process is collaborative, grounded and, yes, even enjoyable.

HOW I WORK
With agencies
– Consulting or  blending seamlessly into teams
With other designers – Forming purpose-built creative collaborations
With clients directly – Leading and curating full projects through PAN-PAN

SEND A PAN-PAN
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Defining brand strategies
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Purposeful project branding
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Considered graphic design
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Clear infographics
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Distinctive logo designs
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Accessible e-literature
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Considered print literature
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Structured annual reporting
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Reliable print management
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Functional website design
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Informative sign strategy & design
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Integrated environmental graphics
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Eye catching livery
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Relevant social media content
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Coordinated project management
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Thorough production management