Barwon Infant Study

THE PAN-PAN

The research team – Barwon Health, the Murdoch Children’s Research Institute and Deakin University – needed a cohesive brand and communication approach for their longitudinal health study. The challenge was twofold: to encourage voluntary participation from parents and children, and to communicate complex health science in a way that felt warm, trustworthy and easy to understand.

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PROJECT IMPACT

A consistent, human-centred design response supported the project over several years, strengthening trust and fostering long-term engagement with families.

Key outcomes included:

> A flexible visual identity that brought cohesion across the three research partners.

> A comprehensive suite of branded materials –  recruitment tools and participant communications, even thoughtful touches like birthday cards – delivered across print and digital formats.

> Clear, approachable messaging and imagery that translated complex research into language families and the community could connect with.

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