Barwon Infant Study

THE PAN-PAN

The research team (Barwon Health, the Murdoch Children’s Research Institute and Deakin University) needed a cohesive brand and communication approach that would gain voluntary participation from parents and children and convey complex health science in a warm, trustworthy and accessible way for the longitudinal health research project.

PROJECT IMPACT

Over several years, the consistent, human-centred design response supported long-term engagement, strengthened trust and helped the study connect meaningfully with families. Key outcomes include:

> A flexible visual identity that brought cohesion to the multiple research partners.

> A comprehensive suite of branded materials — from recruitment tools to participant communications and thoughtful touches, like birthday cards that helped sustain participant involvement  — delivered across both print and digital formats. 

> Clear, approachable messaging that translated complex research for families and the broader community.

‍