APCR & Incolink bus

THE PAN-PAN

Australian Prostate Cancer Research partnered with Incolink to launch a mobile health initiative offering free health checks to tradies on-site. I was brought in to create a distinctive look, manage production, and ensure the final wrap would stand out on the road and feel comfortable up close.

PROJECT IMPACT

They needed bold, approachable vehicle branding - something that could speak predominantly to men and overcome the stigma or hesitation around seeking healthcare. Key contributions include:

> Designed project identity that reinforced both Incolink and APCR existing identities.

> Developed a bold vehicle livery that was instantly recognisable and approachable - balancing masculinity with warmth through clear, non-clinical graphics that made the bus feel familiar, welcoming and encouraged tradies to take the first step in their health journey.

> Oversaw production and vehicle wrap installation to ensure smooth delivery and high-quality execution.

> Supported a successful outreach initiative that made vital health checks more accessible and approachable for tradies across the state.

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