sassind Melbourne

THE PAN-PAN

sassind - a Melbourne based family-run business with a vision:  to create luxurious, ethically made loungewear and travelwear for people who value comfort, quality and style. They needed a creative partner to help launch the brand and shape its visual story - one that could grow with them, evolve with new collections and connect with customers in a genuine, memorable way.

PROJECT IMPACT

The challenge was to balance luxury and warmth, style and substance and craft a brand that would connect emotionally with customers and express sassind’s core values. Key contributions include:

> Shaped the brand from the ground up with a refined visual identity - including a logo, colour palette and visual language - that reflected sassind’s warmth, quality and understated elegance across all touchpoints, from website, care-cards, stationery, lookbooks and campaigns.

> Created signage and wayfinding for pop-up shops and retail spaces, ensuring a seamless brand experience in-store.

> Provided ongoing creative support as the brand evolved - maintaining consistency and building a strong, recognisable presence that resonated with customers locally and internationally.