Michelle Cangiano Jewellery

THE PAN-PAN

Michelle Cangiano, a jeweller, gold and silversmith,  artist and educator, needed a creative partner to help showcase her broad range of skills and bespoke pieces. We needed to develop a cohesive brand and visual system that reflected Michelle’s considered design approach, to help her reach clients and patrons who love her distinctive style while celebrating her strong skills and particularly refined, pared-back aesthetic.
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PROJECT IMPACT

Michelle’s work combines traditional craftsmanship with contemporary art, using diverse materials - from precious metals to steel and paper. My key contributions include:

> Crafted a brand strategy and visual identity - including a versatile logo - that celebrate Michelle’s exceptional skills, refined aesthetic, and distinctive focus on materials and texture.

> Created print literature and provided project and production management as required, to present her work with prerequisite precision.

> Helped build a user-friendly website that supports Michelle in reaching and connecting with her ideal customer base.