Michelle Cangiano Jewellery

THE PAN-PAN

Michelle Cangiano, a jeweller, gold and silversmith, artist and educator, needed a creative partner to help showcase her broad range of skills and bespoke pieces. Her practice blends traditional craftsmanship with contemporary art, working with materials as varied as precious metals, steel and paper.

The challenge was to create a cohesive brand and visual system that captured Michelle’s refined design aesthetic while also celebrating her diverse skills and unique use of materials.

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PROJECT IMPACT

I partnered with Michelle to translate her vision into a brand presence that resonates with clients and patrons.

> Crafted a brand strategy and visual identity - including a versatile logo - that celebrate her exceptional skills, refined aesthetic, and distinctive focus on materials and texture.

> Created print literature and provided project and production management, to ensure her work was presented with precision.

> Helped build a user-friendly website that supports Michelle in reaching and connecting with her ideal customer base.