DSE

The PAN-PAN

The new purpose-built Department of Sustainability and Environment (DSE) office in Heywood required a comprehensive sign strategy that could shift seamlessly between everyday use and emergency response. As a regional HQ and Incident Control Centre, the building needed functional clarity — but also a strong visual identity that reflected its unique location in remote south-west Victoria. The challenge was to develop a durable, intuitive and environmentally conscious system that supported operations while giving the space a warm, site-specific sense of place.
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DESIGN IMPACT

> With design partner Adele Del Signore, we ensured all design, artwork and fabrication met the brief and installation needs by collaborating closely  with trusted suppliers. 

> Reinforced the identity of this regional headquarters by welcoming visitors with large-scale entry graphics featuring native flora and fauna.

> Enhanced daily operations and emergency response by developing a comprehensive signage strategy that balanced clarity with visual appeal.

> Improved visibility and role clarity during critical incidents by designing a flexible AIIMS signage system that switches easily between ‘normal’ and ‘incident’ modes.

> Supported smooth navigation for staff, visitors and inter-agency teams with consistent, intuitive wayfinding tools throughout the multipurpose building.

> Met environmental and safety goals by selecting sustainable, fire-rated materials across all signage elements.